AOL Signs On as Title Sponsor for DIGITAL POLITICS SHOW on WS RADIO
Digital Politics Internet Radio Show and Podcast
E-Voter Institute has launched the Digital Politics Internet Radio show on the wsRadio network. This live Internet show and podcast is a one-hour weekly look into the business of politics and how the web is changing the rules.
Karen Jagoda has been host of the Digital Politics show since 2007. Karen, president of E-Voter Institute, has been a thought leader in the convergence of politics and the Internet and frequent speaker at industry events. In the move of the Digital Politics show to WsRadio from the San Diego Union-Tribune, Karen has added contributing editor Gary Bivings, CEO, The Bivings Group, to provide an inside the DC beltway view and deeper understanding of non-profits, associations, coalitions and cause related campaigns.
The target audience for the Digital Politics show is political consultants, campaign strategists, fundraisers, candidates, elected officials, media planners and buyers, associations, non-profits, coalitions, campaign solution providers, web publishers, journalists, academics, professional service providers, students of political science, and those interested in grassroots organizing.
The Digital Politics show is unique in that it attracts this hard to reach busy audience in a way that allows them to listen live or as a podcast at 2:00 am. While sponsorship at events is very useful for branding and identifying leads, reach and frequency of the Digital Politics show provides rich opportunities to stay in front of the AOL target audience of political media buyers and influencers.
Since the radio migration to the Internet began, wsRadio.com has been the world wide leader in professional programming for "Internet Talk Radio". The wsRadio network is home of 4 million monthly listeners.
The wsRadio network has high profile shows and affiliations including The Washington Times radio shows, West Point Radio, Go Navy Radio, SBA Radio, Sara Palin Radio and we stream Barack Obama Radio as well. The Digital Politics show is listed under the Politics, Washington Times, and Internet and Technology channels on the wsradio.com show listings.
WS has 100,000 pages online, 22,000 archived shows and 83,000 websites that link to the network. WS has live streaming on ITunes and 11 other channels as well as podcast delivery of every show. We provide a broad reach for a national show such as Digital Politics.
Ratings on all of the wsRadio shows are done on an online matrix (similar to Yahoo's Behavioral Targeting) not on a terrestrial radio/ Arbritron ranking). Each quarter hour is a segment and the engagement in the segments online are measured and reported.
The Digital Politics show is one of the latest "stars" in the wsRadio Network line up.
Karen Jagoda is president and co-founder of E-Voter Institute, a trade association established in 1999 after the groundbreaking findings were published from the E-Voter 98 Study conducted with the New York Times. To make the E-Voter research more widely available, the Institute released the books About Face: The Dramatic Impact of the Internet on Politics and Advocacy, Karen A.B. Jagoda, (E-Voter Institute Press, 2009) and Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, (Xlibris, 2005). Current research and previous Digital Politics shows are available from http://evoterinstitute.com.
The American Association of Political Consultants has embraced the Digital Politics show to provide more awareness for their members and sponsors. A Tips and Tricks element will be added to the weekly show that will highlight lessons learned and best practices.
There will be a special edition of Digital Politics to cover the AAPC event in late July in Sacramento, CA.
Discussions are also underway about providing broadcasts from the annual AAPC multi-day event in March 2011 in Washington, DC. AOL is in the unique position to broaden its reach within this community by sponsoring this broadcast next year.